It might be an ordinary website provide domain registration service. I believe there are thousands of similar website spreading in the net. And price are quite varying, slightly cheaper or more expensive offers amongst those web/service, are also appropriate ways to gain visitors.
The big thing that makes difference between domain registration websites I think is the service behind it. Not the bonuses, not the price, it is 'just the man behind the gun'. If their services are better than others, domain seeker will come to their service, and just don't care about the price, bonuses and other offers.
paylessdomains.com.au is a domain registration service, based in Australia and offers standard top level domains and few popular Australia's and New Zealand's domains that confidently entered the busy domain market and is trying to have a good marketplace in domain business.
This domain registration seems seriously building customer's confidence by offering many bonuses, special discounts, bulk domains price and (hopefully) good services.
Want to proof the service? Just drive your browser to http://www.paylessdomains.com.au/ , and feel the service yourself.
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